I've built hundred-million-dollar companies and advised brands you've definitely given money to. And I've learned over the years that the best ideas always sound really stupid at first. So I made a podcast and newsletter called Dumbify. It's the only show where learning how to sound wrong is the whole point.
Everyone wants to be smart. Logical. Efficient. Correct. Like Spock. But the key to getting smarter is to think dumber — and I can prove it. Every week I find ideas that seem idiotic and show why they worked better than the "smart" approach. Your next breakthrough is hiding inside a bad idea, and the only question is whether you're brave enough to find it.
Rebranding Water as Liquid Death
LISTEN →They named a water company after dying. It's now worth $1.4 billion. Branding is dumber than you think.
What Makes You Weird Makes You Memorable
LISTEN →Your strangest qualities are your most valuable ones. Stop hiding them.
The George Costanza Method
LISTEN →A sitcom about nothing accidentally proved one of the most effective decision-making strategies ever studied.
